Kuala Lumpur, Malaysia, March 31, 2026 — The World Public Welfare Alliance Foundation (WPWAF) and the ASEAN Expo Forum officially signed a strategic cooperation agreement in Kuala Lumpur. The partnership will focus on public welfare and cultural promotion, the integration of culture and tourism, and the development of regional cooperation platforms, with the shared goal of advancing the public welfare and cultural industries across ASEAN.

As a global public welfare organisation, WPWAF has been actively promoting international collaboration and cultural exchange. This partnership with the ASEAN Expo Forum marks an important step in the Foundation’s continued expansion within the ASEAN region, aiming to foster deeper integration between public welfare initiatives and regional economic and cultural resources.

The ASEAN Expo Forum is a key regional platform that plays a significant role in promoting trade, investment, and cultural exchange. Through this collaboration, both parties will leverage the platform to drive deeper integration between public welfare, cultural tourism, and technological innovation, creating a new model for cross-sector collaboration.

Among the key initiatives, the two organisations will jointly support innovative cultural tourism projects, including the “Jiufu AI Immersive Sci-Fi Entertainment City.” By combining artificial intelligence with immersive cultural experiences, the project aims to create a new regional landmark that integrates public welfare promotion, interactive technology, and tourism consumption.

Mr. Shane Wen, Executive Chairman of the World Public Welfare Alliance Foundation, stated that this collaboration will further expand the boundaries between public welfare, technology, and cultural tourism. Through platform-based operations and resource integration, the partnership will inject sustained momentum into both the cultural and public welfare sectors across the ASEAN region.

Both parties expressed their commitment to establishing a long-term and stable strategic partnership. Using public welfare as the bond and culture as the bridge, they aim to promote regional collaboration and contribute to building a closer China–ASEAN cooperation framework.

Reprinted from ASEAN Expo Forum

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